ADNIKAMarketing Insight

Roxana Aesthetics Clinic · Ads automation

Roxana Ads Autopilot

Roxana Aesthetics Clinic, Dubai · Google Ads 566-589-3291 · Meta "Roxana Aesthetics Clinic 2026" (1171012012275510) · Report only: nothing here changes the ad accounts.

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Weekly review written — · next review — · value rules review —

Google Ads

Last 7 days vs the 7 before · —

Spend——

Leads (WhatsApp + calls)——

Cost per lead——

Conversion rate——

Last 30 days: — for — leads, — each.

Meta Ads

Last 7 days vs the 7 before · —

Spend——

Chats started——

Cost per chat——

CPM——

Last 30 days: — for — chats, — each.

Automation board

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Every check runs again on the live Windsor data each time this page opens. Act = needs a change, Watch = keep an eye on it, Waiting = drafted and waiting for approval, Needs data = blocked on a missing source, Report = from the weekly review.

#	Check	Runs	Status	Latest finding

Top actions this week

Ranked by impact × confidence × urgency. Nothing is changed in the accounts until you approve it.

#	Platform	Action	Impact	Urgency	Needs approval

Google checks

#	Check	Runs	Status	Latest finding

Spend per day (AED)

Last 60 days, all campaigns.

Leads per day

WhatsApp clicks and calls counted by the Ads tag.

Campaigns

Cost per lead (CPA) in AED. Impression share columns are 7-day daily averages: lost to budget means the budget ran out, lost to rank means bids or ad quality held it back.

Campaign	Status	Budget/day	Spend 7d	Leads 7d	CPA 7d	CPA prev 7d	Spend 30d	Leads 30d	CPA 30d	Imp. share	Lost: budget	Lost: rank

Keywords spending without leads

Enabled keywords with AED 40+ and no leads in 30 days. Amounts in AED.

Keyword	Match	Ad group	Spend 30d	Clicks 30d	Spend 7d	Leads 7d

Search terms without leads

AED 15+ and no leads in 30 days. Candidates for negatives once checked.

Search term	Ad group	Status	Spend	Clicks

Converting searches that are not keywords

Add the strongest as exact or phrase keywords. Amounts in AED.

Search term	Ad group	Leads	Spend	CPA

CPC jumps this week

Keywords costing 1.5x or more their 30-day CPC, with 2+ clicks in 7 days. CPC in AED.

Keyword	Ad group	CPC 7d	CPC 30d	x

Enabled ads, last 30 days. Spend and CPA in AED.

Ad group	Ad ID	Strength	Landing page	Spend	Clicks	CTR	Leads	CPA	Flag

Conversion tracking, last 14 days

The Ads tag counts WhatsApp and call clicks (these drive bidding). The GA4 WhatsApp import is secondary and only a cross-check: if both drop to zero together for several days, the tag is broken; if only leads drop, it is traffic.

Date	WhatsApp clicks	Call clicks	GA4 WhatsApp (check)	All leads

Cost per lead by device

30 days. Dashed line = account average; red = 50%+ above it.

Cost per lead by day

30 days, so each day has about 4 data points.

Cost per lead by hour

30 days. Ads run 08:00 to 23:00.

Google change history, 30 days

"Google auto-apply" rows are changes nobody on the team made.

When (UTC)	Campaign	Change	By

Meta checks

#	Check	Runs	Status	Latest finding

7, 14 and 30 days against the period before

Chats = messaging conversations started (Instagram Direct, WhatsApp). Amounts in AED; change is cost per chat vs the previous period of the same length.

Period	Dates	Spend	Chats	Cost per chat	CPM	Cost per chat vs before

Spend per day (AED)

Last 60 days, Roxana Aesthetics Clinic 2026 (live since 13 Nov 2026).

Chats per day

A sudden drop with steady spend is the first sign of a delivery or WhatsApp problem.

Ad sets

Budget and spend in AED. Winner = cost per chat 40%+ under target (AED 45). Flags: AED 150+ in 7 days with no chats, cost per chat over 2x target, or 30-day frequency of 2.5+.

Ad set	Status	Goes to	Budget/day	Spend 7d	Chats 7d	Per chat 7d	Per chat prev 7d	Spend 30d	Chats 30d	Per chat 30d	Freq 30d	Flag

Creative ranking

Ads with AED 100+ in 30 days, cheapest chat first. Scale / retest = 40%+ under target; Replace = over 2x target. Fatigue = 7-day frequency 2.5+ or link CTR down 30%+ against 30 days.

#	Ad	Ad set	Spend 30d	Chats	Per chat	Link CTR 30d %	Link CTR 7d %	Freq 7d	Verdict	Fatigue

Cost per chat by placement

30 days. Dashed line = account average; red = 50%+ above it.

Cost per chat by age and gender

30 days. Chat cost only: without booking data it says nothing about who books.

Recommended actions

From the weekly review. Ranked by impact × confidence × urgency (each High 3, Medium 2, Low 1). Budget, bidding and pause changes are never made without your approval; bulk Google changes go through Google Ads Editor.

#	Platform	Check	Action	Detail	Evidence	Impact	Confidence	Urgency	Expected benefit	Approval	Status

Negative keywords

Keyword	Match	Campaign	Why	Evidence

Google Ads Editor CSV (Account > Import > Paste text):

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New keywords

Keyword	Match	Ad group	Campaign	Evidence (30d)

Ad copy drafts

Landing-page facts only; headlines up to 30 characters, descriptions up to 90; checked against the banned-word list.

Ad group	Type	Text	Chars	Final URL

Creative concepts for Meta

Treatment	Concept	Hook	Format	Based on

Tracking, landing page and offer checks

Area	Item	Result	Status

Change log

Date	Platform	Change	By	Source

How the checks work

Google and Meta numbers come live from Windsor.ai when the page opens (cached up to 30 minutes; Refresh data fetches new numbers). "Last 7 days" ends yesterday (Dubai time). Meta covers only the active account Roxana Aesthetics Clinic 2026 (1171012012275510).
Google leads are the account's primary conversions: WhatsApp Click and Phone Call Click from the Ads tag. Meta results are messaging conversations started.
Targets used for alerts: Google cost per lead AED 50, Meta cost per chat AED 45, Google cap AED 130/day (agreed 5 Nov 2026). Waste limits: keyword AED 40 and search term AED 15 with no leads in 30 days; Meta ad set AED 150 with no chats in 7 days.
The weekly review (recommendations, negatives, keywords, copy, concepts, checks, change log) is a file written by Claude from the same data; it does not change until the next review.
Lead quality and bookings need a weekly export from the clinic; until then cost per lead is cost per WhatsApp or call click.

Roxana Aesthetics Clinic · Adnika · Read-only: this page never changes the ad accounts.